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Becoming a Thought Leader

Writer's picture: JM RyersonJM Ryerson
Brain blossoming with plants

In a world where everyone seems to be vying for attention, becoming a thought leader can feel daunting. However, it’s not only possible but essential for those looking to make an impact. Today, we dive deep into the journey of Sara Connell, a five-time best-selling author and founder of the Thought Leader Academy. Her mission? To help coaches, experts, and entrepreneurs scale their impact and create six to seven figures by sharing their stories and becoming in-demand speakers. Let’s explore her incredible journey, the lessons learned, and how you can step into your own power as a thought leader.


From Writer to Thought Leader: Sara's Journey

Sara’s journey began with a desire to be a writer. Like many, she envisioned a life where her words could inspire and uplift. However, her path took an unexpected turn when she entered a toxic work environment in advertising. This period was marked by personal struggles, including a life-threatening eating disorder. But amidst the darkness, a book found her in the Boston airport that would change everything.


This book, Holy Hunger by Margaret Bullitt-Jonas, resonated deeply with Sara. It illuminated the power of storytelling and the possibility of transformation. It was a moment of realization: she didn’t have to continue living in a way that hurt her. Inspired by her experience, Sara vowed to pay it forward by writing her own stories and helping others share theirs.


The Power of Storytelling

Storytelling is at the heart of thought leadership. Sara emphasizes that whether we speak our stories or write them down, they hold immense power to change lives. By sharing our experiences, we can connect with others who may feel alone in their struggles. As Sara puts it, “The most powerful words in any language are, ‘You are not alone.’” This sentiment drives her work at the Thought Leader Academy, where she empowers others to become best-selling authors and impactful speakers.


Seizing Opportunities: The Ripple Effect

Throughout her journey, Sara encountered moments that felt like destiny. One crucial question arises: why do some people seize these moments while others let them slip away? Sara believes it’s about recognizing the signs and having the courage to act. After reading Holy Hunger, she left her job and committed to her mission of helping others.


This decision initiated a ripple effect, allowing her to impact countless lives. As she puts it, “We’re lighting each other’s torches.” Each person who steps into their power creates a chain reaction that inspires others to do the same.


Understanding Pain and Growth

Sara’s experience also sheds light on the relationship between pain and growth. Often, we wait for a significant event—a “piano falling on our heads”—before we decide to change. However, Sara encourages us to heed the whispers of our intuition before they escalate into something more severe. “You don’t have to wait until you hit rock bottom,” she says. “There are exits off this train.” This proactive approach is vital for anyone looking to grow personally and professionally.


Implementing Neuroscience in Goal Achievement

One of the fascinating aspects of Sara’s methodology is her integration of neuroscience into achieving goals. She discusses a technique called anchor images, rooted in neuro-linguistic programming (NLP). This technique allows individuals to visualize their goals and associate positive emotions with achieving them. By creating a mental image of success, we can rewire our brains to pursue our objectives actively.


Setting and Celebrating Goals

When setting goals, it’s essential to define what success looks like for you. For Sara, it’s about more than just numbers; it’s about the feelings and celebrations that come with achieving those goals. She encourages individuals to imagine their success and how they will celebrate it. This practice not only makes the goal more tangible but also reinforces the belief that it is achievable.


The Proven Three-Step Process to Achieve Big Goals

Sara has developed a three-step process that can help anyone smash their big goals, whether it be reaching multiple seven figures in revenue or writing a best-selling book. These steps are simple yet profound:


  1. Be: Embrace your identity as someone who has achieved their goals. This includes visualizing yourself in that role and embodying the traits of a successful person.

  2. Release: Identify and release any subconscious blocks that may hinder your progress. This step is crucial for overcoming self-sabotage and limiting beliefs.

  3. Do: Take consistent action towards your goals. This involves setting daily tasks that align with the identity you’re embodying.


By following these steps, Sara transformed her life from struggling to a thriving seven-figure business. Her story serves as a testament to the power of mindset and action.


Creating a Supportive Environment

Another key aspect of Sara’s philosophy is the importance of surrounding yourself with the right people. Engaging with mentors, joining masterminds, and connecting with like-minded individuals can provide the support and encouragement needed to stay on track. “You become the average of the five people you spend the most time with,” she reminds us. Choose your circle wisely.


Writing Your Own Story: The Seven Doors of Opportunity

For those hesitant about writing a book, Sara outlines the seven doors that writing can open. From increased credibility to new revenue streams, becoming an author can significantly enhance your professional life. Here are a few of the opportunities that can arise:


  • Increased Credibility: Authors are often perceived as experts in their field.

  • Speaking Engagements: Books can lead to more invitations to speak at events and conferences.

  • Media Opportunities: Being an author opens doors to interviews and features in various media outlets.

  • Revenue Generation: Beyond book sales, authors can create high-ticket offers related to their book’s content.

  • Networking: Writing can connect you with other professionals and thought leaders.

  • Impacting Lives: Your story may resonate with others, helping them navigate their challenges.

  • Legacy Building: A book can serve as a lasting testament to your knowledge and experiences.


Looking Ahead: The Future of Thought Leadership

As we look to the future, it’s clear that thought leadership will continue to evolve. Sara’s upcoming book, The Millionaire Codes, promises to provide even more insights into achieving financial success and personal fulfillment. With techniques and strategies that have been proven to work, this book is set to guide readers on their journey to becoming successful thought leaders.


In conclusion, embracing your story and stepping into your power as a thought leader can transform not only your life but the lives of those around you. As Sara Connell exemplifies, it’s about recognizing the moments that matter, releasing what holds you back, and taking action towards your dreams. The journey may not always be easy, but the rewards are worth it. So, what’s stopping you from writing your own story and unlocking your potential today?


Connect with Sara Connell

To learn more about Sara Connell and her work, visit her website or follow her on Instagram or Facebook. Dive into her resources, join her community, and start your journey towards becoming a thought leader today!






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